GenevaLab https://genevalab.co.uk/ Wed, 09 Sep 2020 11:33:24 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 It Is All about Marketing: How to Market your Online Casino http://genevalab.co.uk/it-is-all-about-marketing-how-to-market-your-online-casino/ http://genevalab.co.uk/it-is-all-about-marketing-how-to-market-your-online-casino/#respond Wed, 09 Sep 2020 11:33:24 +0000 http://genevalab.co.uk/?p=6813 The casino industry kept making rounds around the world, even online, because marketing exists. With a great marketing plan and strategy, a particular casino can make its name in the industry, even in a short period. Thanks to the marketing... Read more »

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The casino industry kept making rounds around the world, even online, because marketing exists. With a great marketing plan and strategy, a particular casino can make its name in the industry, even in a short period. Thanks to the marketing professionals who are the brain behind every online casino's marketing strategies, gambling is the emotional side.

Marketing appeals to its customers in the emotional aspect. Advertisements can lure you into engaging. Visual presentations, the color, the height, and the width of the texts displayed on the website all affect a person's tendency to engage in the activity. With the right marketing, an online casino can gain more players, and that is because they appeal to their emotionality. Here are some of the ways how marketing convinces us to take risks and place bets.

Top of the Line Functionality

The customer can only engage in the website if the site offers high functionality. That is why part of the marketing plan accurately represents your online casino through the functionality they can find. It means it must be user-friendly, transparent, and will give the client an overview of what your site is all about. Part of the marketing plan is to entice the players about what they can expect from you when they play on your site. You can also emphasize the top features of your casino to boost your casino's morale.

The navigation must be comfortable to choose games without the hassle of browsing through thousands of victims. When they walk through your site, they can see your logo, the fun, the licenses you have, and the bonuses and deals you can offer them. That way, you can convince them that you are offering legitimate services to them.

Blogs and Updates

Aside from the games and the deals you could offer, every good marketer will consider the implications of having blogs and updates on the same site regarding the casino. These written articles will market the casino, especially those who do not want to engage yet without substantial proof. It is all about finding the best writers to give the best articles to market your casino because, just like how swords can kill, words can have the same impact.

Newsletters for the win!

If you wanted to impact your customers significantly, get in touch with your customers through newsletters. These newsletters will keep them informed about what you offer and the best deals they can snatch once they visit your site. People love it when they have essential information that they can use exclusively. So make sure that you keep your newsletter database up to date so you can make your site appealing to the customers.

Marketing is the heart of an online casino. Your game might come from the best developers, but it will be hard to attract potential customers to visit you if the heart is not on it. With the right marketing, you can appeal to your players' senses and let them engage in every game and everything they can see on the site.

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How to Prevent Pathological Gambling in Youth http://genevalab.co.uk/how-to-prevent-pathological-gambling-in-youth/ http://genevalab.co.uk/how-to-prevent-pathological-gambling-in-youth/#respond Wed, 09 Sep 2020 11:29:26 +0000 http://genevalab.co.uk/?p=6809 Among all the addictions, gambling addiction has the highest suicide rate to note. It means that if you experience this, you have heightened susceptibility to commit things that are not the best means to fix the addiction. However, those who... Read more »

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Among all the addictions, gambling addiction has the highest suicide rate to note. It means that if you experience this, you have heightened susceptibility to commit things that are not the best means to fix the addiction. However, those who suffer from this addiction face tremendous stress from paying the damages and stopping their compulsive thoughts. Gambling is only for those on legal age, but some adolescents engage in it earlier than most can expect. That is why it is a must that we know how to prevent pathological gambling in youth.

Beware of the signs

When you engage in pathological gambling, nothing else would matter to you but satisfy the desire to gamble. Most adolescents experiencing this will show signs that you need to pay attention to spot which ones to guide. You can see those missing classes or their work to gamble. Their interest in other activities aside from gambling decreases as time passes by. There is a change in personalities such as increased aggressiveness, secrecy, and hidden activities. They will exhibit a strong desire for things that you can pawn and with significant monetary value because they need resources to support their gambling.

There is also an increase in interest regarding gambling and other related activities, which they tend to verbalize most times because the preoccupation of the thought is vital. You can also spot them having possessions that they do not own before, which suggests that they earned from gambling. On the other side of the coin, there might be stolen valuables in the household if they no longer have resources to fund the activity.

Seek Professional Help

Finding a professional to help is easier said than done. It is because you may find a competent professional to help the person, but if he is not willing to get help, you won't be able to help at all. The person must first understand the gravity of his pathological gambling and how it affected him so you can help him process why he needs to get treatment. Most pathological gamblers will not see an issue with their actions, not unless you confront them with factual information about how it significantly affected them and the people around them.

Once the person can process the magnitude of its effects to him, seeking a competitive rehabilitation center is a must. Recovery programs are not sure to win situations, and relapse is possible. That is why finding a competent center for rehabilitation programs is something you should consider. The person will experience withdrawal-like alcoholics experience such because the brain map of pathological gamblers are somewhat similar to the alcoholics—minus the alcohol.

It may be hard for you to prevent youth from engaging in gambling activities, but you can always help them by referring them to a trusted person who can attend to their concerns. Understanding the signs is only the first step, and the list goes on, but only the person who wants to get better will attain positive results.

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Fraud and Theft: How to Prevent them in an Online Casino http://genevalab.co.uk/fraud-and-theft-how-to-prevent-them-in-an-online-casino/ http://genevalab.co.uk/fraud-and-theft-how-to-prevent-them-in-an-online-casino/#respond Wed, 09 Sep 2020 11:24:28 +0000 http://genevalab.co.uk/?p=6805 With thousands of online casino sites operating in the internet domains, it might be hard for some to distinguish which ones are trustworthy without reading reviews about it. Some people directly logs in a site just because it popped out... Read more »

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With thousands of online casino sites operating in the internet domains, it might be hard for some to distinguish which ones are trustworthy without reading reviews about it. Some people directly logs in a site just because it popped out of nowhere, and the deals seem interesting enough. A single click can make a significant implication to your security, and you can be a victim of identity fraud and theft. Before you play, consider these things to prevent fraud and theft when playing in an online casino.

Security Check

Whenever we register or log in to a particular site, they have this dialogue box stating that you need to check the box if you understand and accept the terms. We do not read the entire policy, and we go straight right to the site by taking all of it. It is a big no when you are playing in an online casino. Once you sign in, you will encounter a security section that explains in detail how the casino’s system can protect your identity when you play online. Never start playing anything without checking out the site’s security policy because you will entrust them with your personal information and banking details. It would be best if you had the confidence that all this information is confidential.

Encryption Check

Upon logging in, you might feel like someone is spying on you because you used a public domain. It must not happen to you. That is why online casinos have SSL encryption in their sites to assure that their customers have protection regarding theft and fraud. If you are to play, make sure that the site is encrypted to be confident about your account's safety. Many reputable casinos in the industry can assure its players that every information sent through their site is not traceable and hackable. The encryption system does not allow them to read every single data the customer provided. If you are trying a new website to play at, you can compare their security features with reputable ones, so you know the coverage of their security policies when you are playing.

There are numerous reports regarding online identity theft, fraud, insider cheating, and online casinos. Some people prey on other people's vulnerability. Being cautious is better than being vulnerable. It is good to have fun and play, but security matters most. There are excellent hackers on the internet, and without a perfect security system at the end of the online casino, it can compromise their players' identity and safety. Your job is to make sure that you only deal with legitimate websites and do assessments on the website before disclosing your personal information.

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How to Know When Gambling Behavior Becomes a Problem http://genevalab.co.uk/how-to-know-when-gambling-behavior-becomes-a-problem/ http://genevalab.co.uk/how-to-know-when-gambling-behavior-becomes-a-problem/#respond Wed, 09 Sep 2020 11:17:36 +0000 http://genevalab.co.uk/?p=6801 Online casinos must serve its purpose, and that is to provide fun and entertainment to players through games accessible on the website. There is nothing wrong here unless a person displays individual atypical behavior due to their problematic gambling behavior.... Read more »

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Online casinos must serve its purpose, and that is to provide fun and entertainment to players through games accessible on the website. There is nothing wrong here unless a person displays individual atypical behavior due to their problematic gambling behavior. How can you know when someone's gambling behavior is inappropriate? Let us use the DSM-5 to characterize it. It is the reason why most people call it pathological gambling or gambling addiction. But what qualifies a person to be such.

Deviance

If you gamble more than what you can spend and you are becoming more deviant on authorities when they try to limit your expenses, it is one of the signs that your behavior can be problematic. Gamblers on the right track will set limits on their costs but not those with inappropriate gambling behavior. They will keep spending more and deviate from what ordinary people do.

Dysfunction

Another thing to watch out is when the person is becoming dysfunctional in everyday living. Problematic gamblers skip work to go to casinos and play all day. There is a disruption in their routines. Younger ones miss out on their school so they could go and play. They cannot work, study, and even deal with the people around them. They are gradually becoming detached to the current situation because their preoccupation with playing is more significant than facing reality.

Distress

A person with problematic gambling behavior feels distressed about it. It means that the compulsion keeps setting in, and they are having distress about how they can satisfy the urges to keep playing. It may appear like they are moody, irritable, and defensive. But most of the time, it is only because of the distress that piled up.

Danger

Last but not least, what you need to watch out is if the person is now becoming a danger to himself or other people. Studies show that gambling has the highest suicide rates among all addictions, which is accurate up to this moment. Those with problematic gambling behavior can no longer find ways to escape their debts, and their burdens end up killing themselves or hurting other people to satisfy their desire. Some with problematic gambling behavior ended up robbing other people to get funds for their gambling. When a person is in this part already, seeking professional help is a must.

This four D's that characterize problematic gambling behavior is just the tip of the iceberg. Indeed, other underlying issues can contribute to the act and help the person prevent from having such. He must understand the gravity of its possible effect on him, so his motivation decreases too. If a person got two or more on the given domains, seeking professional's help would be the best thing to do because this is something that can no longer be talking about on a friend to a friend or a mother to a child level. The person needs a professional to help him recover from such problematic thoughts and actions to continue with life.

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